Holiday and end-of-year donor support tips
The holidays are upon us and we’re thinking about gift-giving to friends, family, and pets. The good news is many people like to donate to their local zoo, animal shelter, and rescue facility. It’s also a time of end-of-year giving for tax purposes. Maybe you’re making a wish-list of items your facility needs for the 2023 season. But how to get the message out there to friends and donors? Here are some effective methods for easily getting the word out in time for holiday giving.
Instagram, Facebook, and other social media outlets are an ideal way to let people know they can give animals a holiday gift. Simply create a holiday post that links to your donation page on your facility’s website.
Support for specific animals
Many people like to support their favorite animal. Some are fans of primates while others love otters or canines. Animal shelters appeal to small animals like dogs and cats. Large animal rescues, depending on their focus, will have horses, pigs, alpacas, and other types of large animals. You can create multiple social media posts, using a variety of animal-specific images and products, to let your donors know how to support their favorite animal.
Get specific with your wish list
One of the most effective ways of communicating your needs is with a wish list. Share it on your website, by email or at the facility. Make a list of products and explain how they enrich the animal’s lives. Show an image of the item and animal that benefits from the enrichment product. Feel free to use our product images, like for this Cylinder.
Don’t shy away from a little creative marketing
Slogans like “Giving gifts is for the birds” may seem a little corny, but it resonates with animal-lovers. Tell a story that helps donors identify with the need.
“Some of our animals’ favorite toys are ones that roll, wobble and are just fun to pounce on or chase. These items are important for the animal’s physical and mental well-being, but they wear out over time. Help us replenish our animals’ worn-but-well-loved toys!”
You can also reinforce your facility’s goals and the importance of enrichment products for animal well-being:
By purchasing a present for Your Facility’s Name, you help our animal keepers/caregivers/veterinarians provide a happy life for the animals.
Be sure to explain that:
These products support research, help refurbish our animals’ habitats, and provide toys that enable animals to express their natural behaviors through play.
If your facility has a holiday open house, use that opportunity to share your wish list and animal’s needs. It’s a great time to show worn-out enrichment toys and explain how important new ones are to the animals.
Otto Environmental is dedicated to helping you care for the animals in your care by providing high-quality animal enrichment products and systems. We wish you a happy holidays and look forward to serving you in the new year.